Hi! I’m Siddhi Jaiswal

I understandminds to buildbrands.

A third-year psychology student who fell for marketing — and the girl who’s in marketing without an MBA. I figure out why people think, feel and buy the way they do, then build brands around it.

See the work Mistakes I’ve made for you

“She is sharp, curious, and asks the questions most people skip.”

Aakash Jhanwar · Founder, The Design Trip

Portrait of Siddhi Jaiswal in a navy blazer

Psychology student & aspiring marketer · Mumbai

35L+
views on my own content in 2 months
2M
views on my biggest reel (plus one at 1.8M)
4
internships landed while studying
3
college clubs led to record results

Siddhi Jaiswal smiling, in a navy blazer

3rd year · B.A. Psychology

about.

I’m Siddhi — I decode the human psyche and turn it into brands people connect with. I blend psychology and marketing: generating millions of views on Instagram, building business models, and leading branding and event marketing projects. I’ve landed 4 internships and headed 3 college clubs to record-breaking results.

But what sets me apart isn’t just these results — it’s that I put my heart into every bit of this work. What drives it all is genuine curiosity about why people think, feel, and buy the way they do. That passion is the lens I bring to every project.

How I learned all this

Self-taught, by doing. Which means I learned by getting it wrong first — so you won’t have to.

Read the mistakes →

the work.

Six real briefs. For each one: the problem, what I did, what it moved — and the psychology that explains why it worked.

01 / 06
Personal Branding
Creator · @withsiddhi_21
35L+
views in 2 months
The psychology behind it
The mere-exposure effect
People trust what feels familiar. A clear niche and a steady rhythm made the account feel familiar fast.
Problem
No niche
Inconsistent posting
No content system
Approach
Built a content-bucket system after 2 months of iteration
Result
35L+ views in 2 months
Reels at 2M and 1.8M views
2.4M monthly reach
A loyal community, brand collabs and paid consultancy calls
Skills demonstrated
- Content strategy
- Audience psychology
- Data-driven iteration
- Turning views into rupees
02 / 06
Nuvah Heels
Content & Marketing Intern
1 month
to lift a brand-new label’s visibility
The psychology behind it
Self-congruity
We buy brands that match who we are, or who we want to be. Speaking to her exact customer changed everything.
Problem
Newly launched startup co-founded by Barkha Singh
Heels re-engineered for comfort
Minimal marketing presence and low visibility
Approach
Worked across every function an early-stage brand needs
Handled content, branding, marketing and influencer marketing
Wrote scripts, ghostwrote content, and led shoots and videography
Result
Designed and wrote the Barkha Singh launch campaign
Created celebrity content
Increased brand visibility in 1 month
Skills demonstrated
- Branding
- Script writing
- Ghostwriting
- Multitasking
- AI-assisted workflows
- Learning fast
03 / 06
The Design Trip
Marketing Intern · Pune
₹10,500
in EdTech ticket sales
The psychology behind it
Reciprocity
Give real value first and people want to give back. Free, value-first workshops turned a cold audience into buyers.
Problem
Inconsistent organic content on Design Trippers
Weak positioning
Too little founder content
No warm audience for the EdTech launch
Approach
Moment marketing for organic growth
Brand positioning and content calendars for clients
A raw, authentic voice for the founder
Value-first workshops to convert the audience into customers
Result
66K+ views on a viral reel
Full brand and content calendar built for a real-estate client
Grew the founder’s engagement
₹10,500 in EdTech ticket sales
Skills demonstrated
- Cross-industry strategy
- Trend-jacking
- Client management
- Personal branding
- Event marketing
- Sales psychology
04 / 06
Nurture Counseling
Content Strategist
100%
organic growth
The psychology behind it
The foot-in-the-door effect
A save is a small yes. Small yeses lead to bigger ones — an enquiry, then a booking.
Problem
Unorganised content
Serving everyone instead of a niche
Views not converting into enquiries or sales
Approach
Stepped up as Content Strategist to own the bigger picture
Shifted focus from views to deeper metrics like saves and watch time
Built organic conversion funnels with limited ad spend
Result
Significant growth in conversions
Consistent rise in views
Strong net follower growth
All achieved organically
Skills demonstrated
- Content strategy
- Leadership
- Team coordination
- Data-driven decisions
- Conversion
05 / 06
DreamHouse Bistro
Social Media & Events Intern · Mumbai
+12%
average bill size
The psychology behind it
Mental accounting
A student budgets a café visit; a family budgets an occasion. Same menu, a very different bill.
Problem
Newly opened café
Low footfall
In Malad, an area with lower Gen-Z café footfall
Approach
Repositioned the café as family-oriented (higher average bill than students)
Split channels: WhatsApp and Instagram for adults, on-ground events for a younger crowd
Partnered with college clubs to drive event turnout
Result
Average bill size up 12%
₹22,000 in sales on event day
Overall social media growth
Skills demonstrated
- Audience segmentation
- Repositioning strategy
- Multi-channel marketing
- Partnership building
06 / 06
ATS Fest
Head of PR · Annual Talent Search, Mithibai College
2,000
registrations in 2 days — a fest record
The psychology behind it
Scarcity & social proof
When it feels like everyone is going and spots are running out, people act now — not later.
Problem
Needed sponsor funding
Needed mass student turnout, fast
Approach
Designed the sponsorship pitch
Ran the registration drive
Result
₹20,000 sponsorship closed
2,000 OC registrations in 2 days — record-breaking in the fest’s history
Skills demonstrated
- PR
- Persuasive pitching
- Negotiation
- Execution
- Leadership
See the Bombay Sorted PR campaign I built for ATS

Learning by doing

mistakes i’ve already made.(so you don’t have to)

I’m self-taught. I learned by doing — which means I learned by getting it wrong first. Every mistake below is one your brand won’t have to pay for.

Mistake 01Nuvah Heels
The founder rejected 10+ of my ideas in a single day
Know who you’re really talking to
Scripts, copy, campaign ideas — all of it, turned down in one day. I couldn’t see why until I sat down with the founder: I was writing for a Gen-Z girl, because that’s who I am. But Nuvah’s customer wasn’t me. It was millennial women from upper-middle and affluent families.
Mistake 01 · the lesson
What it cost
A full day’s work in the bin, weeks of misdirected effort, and a real dip in motivation.
The lesson
Positioning starts with knowing exactly who you’re serving. It sounds obvious on paper; it’s hard in practice. Get it right, and everything else clicks.
What I do now
On every new project, I set “Siddhi” aside and step into the customer’s shoes. Every piece of content has to pass one test: would she actually be moved by this?
Mistake 02@withsiddhi_21
I lost 2,000 followers in 2 days
Own one word in people’s minds
Two of my reels went viral in the same week — 2M and 1.8M views. Huge for someone just starting out. So I celebrated by posting… everything. Travel one day, study tips the next, something funny after that. The people who followed me for that one reel had no idea what I was about anymore.
Mistake 02 · the lesson
What it cost
Around 2,000 unfollows in a couple of days. Followers that took real effort to earn, gone almost instantly.
The lesson
You need a niche — not a cage. Experiment all you want, but give people a reason to stay. Every brand has to own one word (or one line) in its audience’s mind.
What I do now
I know my line: the girl who’s in marketing without an MBA. Every post earns its place under that idea — and a content-bucket system keeps variety from turning into confusion. That system took the account to 35L+ views in 2 months.
Mistake 03Everywhere I’ve worked
Unless you can prove it, you didn’t do it
The hardest pill to swallow in marketing
I believed effort spoke for itself — the research, the late nights, the beautiful process. In most professions, process counts. In marketing, it doesn’t, not on its own.
Mistake 03 · the lesson
What it cost
Ideas I was proud of — cinematic, emotional, even “breakthrough” — that counted for nothing because they didn’t get the views or move people to act.
The lesson
A mind-blowing campaign that doesn’t convert is just a nice idea. You prove your worth with numbers, at every step, no matter how far you’ve come. It’s hard to accept — but it’s fair. That’s how marketing works, and I’ve made peace with it.
What I do now
I decide what success looks like before I start — the number that proves it worked — and track it from day one. At Nurture Counseling, that meant looking past views to saves and watch time, the metrics that actually turned into enquiries.

Self-initiated

mock projects.

Nobody asked for these. I made them anyway — full strategies for brands I admire, to practise thinking like the person in charge.

Nykaa · Winter campaign
Wrapped in Pink
A 3-stage Christmas-to-New-Year campaign — Give, Slow, Glow — that reaches different audiences with something more meaningful than the usual Pink Friday sale.
- Reciprocity
- Nostalgia
- Fresh-start effect
- ₹20L mock budget
View the full deck
Cafe Ubud, Amravati · Marketing, content & events
Weekends with Ubud
A complete strategy to make this Amravati café the answer to the city’s boring weekends — because people will spend ₹400–500 on a good experience; the city just doesn’t have one worth it yet.
- Experience as the USP
- Two audiences
- Event calendar
- Loyalty
View the full deck
Bombay Sorted · PR campaign for ATS Fest
#ApnaTohSortedHai
A PR-first pilot to win the trust of every new student who moves to Mumbai. The insight: students don’t buy services — they buy experiences, reassurance and relatability.
- PR strategy
- Campus ambassadors
- Relatability
- Built to share
View the full deck

the journey.

Experience

Nurture CounselingContent Strategist
Nuvah HeelsContent & Marketing Intern
@withsiddhi_21Content Creator
The Design Trip, PuneMarketing Intern
DreamHouse Bistro, MumbaiSocial Media & Events Intern
Sizzle Soda, AmravatiBusiness Model
Annual Talent Search (MCC)Head of PR

Education

Mithibai College, Mumbai (Autonomous)
B.A. Psychology · 8.8 CGPA
Affiliated to the University of Mumbai
Bhavan’s B.P. Vidya Mandir, Nagpur
CBSE Class XII · 2024 · 97%
Humanities Division Topper
School of Scholars, Amravati
CBSE Class X · 2020 · 97%
100/100 in Sanskrit

Skills

Meta Ads
Brand Strategy
Social Media
AI Agents
Research
Consumer Behavior

Certificates

Advertising with Meta
Meta · Coursera
Market Research and Consumer Behavior
IE Business School · Coursera
Smart Marketing with Price Psychology
Udemy
Content Marketing Principles for Business
Semrush Academy
Google Ads Display Certification
Google Skillshop

in their words.

All recommendations on LinkedIn ↗

“That kind of thinking is rare, and rarer still in an intern.”
Read the full recommendation
Siddhi joined The Design Trip as a content and marketing intern and quickly became someone I leaned on for our own brand and strategy work.
She comes from a psychology background, and it shows in everything she makes. She actually understands why people behave the way they do, and she builds that into the strategy instead of treating it as an afterthought. On our personal branding and TDT’s own positioning, she was not just executing tasks, she was thinking about the person on the other end and shaping the work around them. That kind of thinking is rare, and rarer still in an intern.
She is sharp, curious, and asks the questions most people skip. She is going to do well wherever she lands, and I would happily work with her again.
Aakash Jhanwar
Founder & Creative Director, The Design Trip · Mentor
“Her ability to learn quickly, adapt, and execute PR strategies effectively.”
Read the full recommendation
I had the pleasure of working with Siddhi during the Annual Talent Search (ATS) 2025–2026 at Mithibai College, where she led the Public Relations department. She is an extremely hardworking, creative, and proactive individual with exceptional people and communication skills. What impressed me the most was her ability to learn quickly, adapt, and execute PR strategies effectively, contributing to over 2,000+ application registrations for ATS. Her leadership, dedication, and problem-solving mindset played a significant role in the department’s success. I’m confident she has a very bright future ahead and would be a valuable asset to any team.
Saiyam Jain
Talent Manager @ Samarth Jurel · Mentor · ATS 2025–26
“A strong understanding of marketing, consumer behavior, and brand strategy.”
Read the full recommendation
I had the pleasure of managing Siddhi during her internship at The Design Trip. She impressed me with her strong understanding of marketing, consumer behavior, and brand strategy, along with her eagerness to learn and positive attitude. Siddhi is a dedicated and talented individual who would be an asset to any team.
Sakshi Desai
Brand Strategist · Managed Siddhi directly · The Design Trip
“Building meaningful connections, and quickly adapting to new challenges.”
Read the full recommendation
Having worked closely with her, I have seen her dedication, enthusiasm, and commitment to excellence firsthand. She consistently approaches every responsibility with a positive attitude and always strives to deliver her best.
Her strengths in marketing, building meaningful connections, and quickly adapting to new challenges truly set her apart. As her senior, I particularly appreciated her willingness to learn, think creatively, and go beyond expectations. She is a valuable professional, and I am confident she will continue to achieve great success in her career.
Abhishek Yadav
AI & Automation Intern @ Barcode Entertainment · Mentor

One more thing

here’s what i noticed about you.

While you were reading about me, I was paying attention to you. Not your data — your behaviour. That’s the job.

Case file · Visitor

Observing quietly…

You are

…

→Keep scrolling — I’m still reading you.

a final note.

(from my heart)

“I took the road less traveled by, and that has made all the difference.”

Robert Frost’s words hit differently now. Coming from a non-commerce background into marketing, without an MBA, has been my own road less traveled.

It hasn’t been easy, and there are people out there more qualified than me on paper. But what I bring is real passion for understanding people, and the dedication to keep showing up and learning by doing.

If you’re reading this, you probably love marketing too — and maybe you were once a fresher who just wanted one chance.

I hope you’ll give me that chance to prove myself.

— Siddhi

Learning by doing, always.

Give me that one chance

let’s talk.

jaiswalsiddhi05@gmail.com